Participants who managed to buy the pack could be in some luck because the pack was advertised as untradeable (meaning the item couldn't be traded via the exchange market) in the past where EA has offered a pack with an incorrect description it is typical for them to compensate players who purchased the original pack. As a result, certain players could get the two FUT Hero cards at a cost of as low as 25,000 coins.
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EA Scores its Own Goal as FIFA 23 Hero Pack Snafu Cleans Millions of Coins From Virtual Market
An issue with one of FIFA 23's Hero Packs been quite expensive due to the fact that a tradeable FIFA Ultimate Team Hero item was added to the game's virtual transfer market for significantly reduced prices. It was a mess as players attempted to sell off their assets as their value plummeted, hoping to recover losses as the market was inundated.
FUT Hero items are rare and therefore valuable. Each one is associated with an athlete who has made a a significant contribution to their team or is a fan favorite due to one or more reasons. A Hero item is available for many millions FUT coins per piece on the market for virtual transfers or is available by buying packs, in which case there is a low possibility of receiving one.
Thus, when EA misjudgedly released a bundle that contained a tradeable Hero item for the low price of 250,000 FUT coins The market was struck by the influx of cheap Heroes which caused prices to FIFA 23 Coins drop , and taking away the thought of value of rarer items. Players holding onto rare Heroes started selling them when they noticed prices dropping which put gasoline on the fire. This is understandable given that rarer Hero items can fetch hundreds of dollars for those who sell them through third-party platforms.