Objectives that they insist on upholding and the Country Email List short- term ism that other colleagues within the same company demand. The short-term-ism imposed by other departments is making Cos necessarily relegate the fight for talent , Country Email List which is absolutely crucial in nature, in marketing's shift towards data and technology. In any case, and leaving aside the corrosive short-term ism that often poisons the strategies of Country Email List marketing directors, the truth is that 89% boast of having some control and influence in defining the business objectives of the company to which it provides its services.
And not a few Cos work, in fact, side by side Country Email List with CEO when it comes to setting business objectives (where data-driven marketing today enjoys absolutely capital importance). Less than 20% of senior marketers aspire to ever Country Email List hold a COM role The direct access of the Cos to the CEO guarantees them that their objectives are somehow aligned with those of the organization as a whole and smothers the flames of an eventual Country Email List premature “burnout” syndrome . In any case, when conversing with the C-Suite,
Communication directors must display Country Email List absolutely excellent communication skills. It is useless to swear and perjure that the brand is stronger than ever when the numbers say otherwise. Cos must use the same language as Country Email List the C-Suite to assert their influence there. Cos are in any case more confident than other managers in their own position . Just 53% of non-marketing C-Suite managers (chief customer officers and Country Email List chief experience officers, for example) believe their strategy is perfectly defined. On the other hand, and despite the fact that the data challenge necessarily forces C